How the categories compare

Computed from all 94 verified records. Medians use only the programs that publish a figure — nothing is estimated to fill a gap. The rate column covers recurring programs only, because a one-time percentage measures something different.

CategoryProgramsOpenRecurringLifetimeMedian recurring rateMedian cookie
CRM & Sales1010225%90 days
Creator Platforms88430%60 days
Email Marketing1110345%90 days
Landing Pages & Funnels77240%90 days
AI Tools2016630%60 days
SEO108430%90 days
Design & Creative108—25%30 days
Productivity106230%60 days
Security54135%30 days
Web Hosting88210%60 days
Website Builders & Ecommerce33—50%45 days
Accounting & Finance33—15%105 days
  • CRM & Sales has the highest share of recurring programs — 8 of 10. If you want commission that compounds rather than a bounty, start there.
  • Accounting & Finance has the longest median attribution window at 105 days, which matters most where the buying cycle runs past a month.
  • A high rate in a category with few recurring programs is usually a one-time payout in disguise. Adobe advertises 85%, but that is 85% of a single month — which is why the rate column here counts recurring programs only.
  • A dash means no program in that category publishes the figure, or none pays recurring commission. We leave it blank rather than repeat a number from a third-party directory — see the methodology.