Website builders pay affiliates in two very different ways. Shopify and Squarespace pay a fixed amount once per new paying customer, and the amount depends on who signs up: Shopify's depends on the merchant's country, Squarespace's on the subscription bought. Webflow instead pays a share of the customer's first plan for up to a year. Attribution windows run from 30 to 90 days, so how long your readers take to choose a platform matters as much as the headline figure.

What the data shows in this category

1/3pay recurring commission
0pay for the lifetime of the account
50%average published commission rate
55 daysaverage cookie, across the 3 that publish one
  • Longest verified attribution window: Webflow at 90 days.

Compare every website builders & ecommerce program

ProgramCategoryStatusCommissionRecurringCookieNetworkScoreVerifiedActions
Website Builders & EcommerceActive50%12 months90 daysPartnerStack7.5View
Website Builders & EcommerceActive$25–$150One-time30 daysImpact5.8View
Website Builders & EcommerceActive$100–$200One-time45 daysImpact5.5View

Top-scoring open programs

Webflow

Active
7.5

Visual website builder paying content creators 50% of a new customer's first Site or Workspace plan for up to 12 months, via PartnerStack with a 90-day cookie.

Commission
50%
Recurring
12 months
Cookie
90 days
Network
PartnerStack

Shopify

Active
5.8

Commerce platform paying a one-time $25–$150 per full-price merchant referral, set by the merchant's location, through Impact.

Commission
$25–$150
Recurring
One-time
Cookie
30 days
Network
Impact
5.5

Website builder paying $100–$200 per new website subscription and $45 per Acuity Scheduling sign-up through Impact, with a 45-day attribution window.

Commission
$100–$200
Recurring
One-time
Cookie
45 days
Network
Impact

How we selected and checked these

Programs here are for builders a customer subscribes to directly. Hosting companies that also sell a site builder stay under Web Hosting. Several of these vendors publish their terms across a landing page, a help article and a separate terms PDF that do not always agree; each record says which page a figure comes from and notes the disagreement where one exists.

Programs are ordered by the SaaS Affiliate Score, an editorial rating built from commission, recurring potential, cookie duration, payout terms, promotional flexibility, program stability and market opportunity. Components whose underlying data a vendor does not publish are dropped from the calculation rather than guessed at, so no program is penalised for a figure it never disclosed. Sponsorship has no input into the score.

Website Builders & Ecommerce affiliate program FAQs

Which website builder affiliate program pays the most per sale?

On published figures, Squarespace pays $100–$200 per new website subscription, Shopify pays 150 USD per full-price store plan referral in its higher-paying regions and 25 USD elsewhere, and Webflow pays 50% of a new customer's first plan for up to 12 months. Which earns most depends on your readers' country and the plan they choose.

Do website builder affiliate programs pay recurring commission?

Mostly not. Shopify and Squarespace pay once per new customer. Webflow pays a share of the first plan for up to 12 months on a monthly plan, and its Pro and Premium affiliate tiers add a smaller share when the customer renews after the first year.

Can I bid on brand terms for these programs?

Not for Squarespace or Webflow, whose terms ban brand bidding; other paid search is allowed only within their conditions. Shopify's help pages encourage paid promotion of your own content but do not publish a rule on bidding for its brand name, so check its program terms before running ads.

Run a website builders & ecommerce affiliate program?

Submit it and we'll verify the terms against your official page before listing. Verification is free.