HubSpot Affiliate Program
ActiveCRM and marketing platform paying 30% of monthly subscription revenue for up to 12 months, with a 180-day cookie on Impact.
Quick answer
Yes. HubSpot’s affiliate program on Impact pays 30% of a referred customer’s monthly subscription for up to 12 months, which HubSpot says can exceed $1,000 per sale, and uses a 180-day cookie window. Withdrawals start at a $10 balance by direct deposit (EFT) or PayPal, and HubSpot replies to applications within 2–3 business days.
At a glance
SaaS Affiliate Score
An editorial, data-based rating — not an objective measure, and never influenced by sponsorship. See the method.
- Commission
- 30%
- Recurring
- 12 months
- Cookie window
- 180 days
- Minimum payout
- $10
- Network
- Impact
About HubSpot
HubSpot sells a CRM platform spanning marketing, sales, service, content and operations software. Its affiliate program runs on Impact and pays 30% of each referred customer’s subscription every month for up to one year, which HubSpot says can come to more than $1,000 per sale. Levels depend on monthly sign-ups: Starter (0–29) earns the 30% recurring rate, Sprocket (30–99) earns 30% recurring and/or a cost per sign-up, and Elite (100+) moves to a custom commission. HubSpot publishes its Program Policies (last modified 1 August 2024) and its Affiliate Program Agreement on public pages. Impact separately lists a HubSpot Affiliate Creator Network that pays $30 per sign-up.
Listed in: Best recurring affiliate programs for SaaS · Highest paying SaaS affiliate programs · B2B SaaS affiliate programs
Commission details
30% monthly recurring commission for up to 12 months per referred customer
- Commission type
- Percentage
- Recurring
- Yes — for 12 months per referral
- Commission currency
- USD
Payouts and tracking
- Payout frequency
- Not publicly disclosed
- Payment methods
- Direct deposit (EFT), PayPal
- Payout currency
- USD
Attribution window. HubSpot’s affiliate program page states the 180-day cookie window in the same sentence as the 30% recurring rate.
Promotional rules
What HubSpot allows and forbids before you promote it.
- Paid ads are allowed only if they send traffic to your own website — not to hubspot.com or a standalone landing page — and do not compete with HubSpot’s own advertising.
- Bidding on HubSpot’s branded keywords is not allowed.
- You may buy HubSpot yourself, but not through your own affiliate link.
- Clients you already service cannot be referred through an affiliate link (HubSpot points that work to its Solutions Partner Program), and you cannot be a billing contact or user on a referred account.
- Commission covers a new customer’s first purchase and excludes anyone already in an active HubSpot sales process.
- Affiliates must describe themselves as a “HubSpot Affiliate”, not a “Partner”.
Requirements
HubSpot reviews each application and says it will contact you within 2–3 business days. It is looking for creators whose content targets growing businesses: software reviewers, content publishers, course creators, B2B marketplaces and app builders.
- Content aimed at growing businesses — software reviews, publishing, courses, B2B marketplaces or app building
- An Impact account to receive links and payouts
Who this is best for
Good fit
- B2B software reviewers, course creators and app builders — the audiences HubSpot’s application page names
- Publishers whose readers research for months, since a click is credited for 180 days
- Smaller affiliates, because withdrawals open at a $10 balance
Poor fit
- Agencies wanting to earn on clients they already service, which HubSpot routes to its Solutions Partner Program instead
- Affiliates looking for income in a customer’s second year, when the 30% has already ended
- Paid-search affiliates who want ads to point straight at hubspot.com
Pros and limitations
Pros
- 30% of subscription revenue each month for up to a year, which HubSpot says can pass $1,000 on a single sale
- A 180-day window gives B2B buyers six months to decide after clicking your link
- Withdrawals open at a $10 balance, paid by EFT direct deposit or PayPal
- Promotional rules are public in HubSpot’s Program Policies, so they can be checked before applying
- HubSpot answers applications within 2–3 business days
Limitations
- Each customer pays commission for 12 months at most, however long they stay subscribed
- Higher sign-up levels do not raise the percentage: Sprocket (30–99 a month) is 30% and/or a cost per sign-up, and Elite (100+) is custom
- Clients you already service are excluded, as are prospects already in an active HubSpot sales process
- Ads must land on your own site, and HubSpot’s branded keywords are off-limits
How to join
- 1Apply from hubspot.com/partners/affiliates
- 2Create or sign in to an Impact account as part of the application
- 3Expect HubSpot to reply within 2–3 business days
- 4Once approved, take creatives and tracking links from Impact and add EFT or PayPal details for withdrawals from $10
Estimate earnings from this program
HubSpot vs the CRM & Sales median
| Term | HubSpot | Category median | Programs |
|---|---|---|---|
| Commission rate | 30% | 30% | 5 |
| Recurring term | 12 mo | 12 mo | 7 |
| Cookie window | 180 days | 90 days | 6 |
| Minimum payout | $10 | $10 | 3 |
Medians across published CRM & Sales programs that disclose each term. Undisclosed terms are left out, not counted as zero.
Editor's notes
HubSpot's three levels are set by monthly sign-ups: Starter (0–29) earns 30% recurring for up to a year, Sprocket (30–99) earns 30% recurring and/or a cost per sign-up, and Elite (100+) moves to a custom commission. To move up a level, the monthly sign-up count must stay consistent for three months, and HubSpot says the cost per sign-up is subject to restrictions.
Sources and verification
Frequently asked questions
How much does the HubSpot affiliate program pay?
30% of the referred customer’s subscription every month for up to 12 months. HubSpot says this can exceed $1,000 per sale on larger plans, and affiliates driving 100+ sign-ups a month move to a custom Elite commission.
How long is the HubSpot affiliate cookie?
180 days, as stated on HubSpot’s own affiliate program page.
Is the HubSpot commission recurring forever?
No. It is paid monthly for up to one year per referred customer and then stops, even if the customer keeps paying HubSpot.
Can I refer my own clients to HubSpot as an affiliate?
No. HubSpot’s Program Policies say affiliate links cannot be used to refer clients you are servicing; that relationship belongs in its Solutions Partner Program.
Alternatives to HubSpot
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