Klaviyo Affiliate Program
No public programB2C email and SMS marketing platform with no public affiliate program; referral fees go only to accepted K:Partners agencies, at unpublished rates.
Quick answer
No. Klaviyo does not run a public affiliate program with published terms. Its K:Partners program pays agency partners a tier-based percentage of referred customers' monthly subscription fees, but the rates sit in a private Partner Program Guide and applicants are reviewed as agencies, freelancers or consultants.
No public affiliate program. Referral fees exist only inside K:Partners, the agency and technology partner program, under the Agency Partner Program Agreement updated 25 February 2026; the fee percentages are in a Partner Program Guide that klaviyo.com does not publish (checked 17 Oct 2026).
At a glance
- Status
- No public program
- Commission
- No public affiliate commission; accepted K:Partners agencies earn referral fees at tier-based percentages set in an unpublished Partner Program Guide
- Category
- Email Marketing
About Klaviyo
Klaviyo sells a B2C CRM with email, SMS, WhatsApp and mobile app marketing channels. It has no affiliate program in the usual sense: there is no open sign-up page, no published commission and no cookie. The only route to being paid for a referral is K:Partners, Klaviyo's partner program for agencies, freelancers, systems integrators and technology partners with a built integration. Accepted agency partners can register leads in the Partner Portal or send them through a unique referral link. Under the Agency Partner Program Agreement (updated 25 February 2026), a lead that turns into a paying customer earns a referral fee calculated as a percentage, set by the partner's tier, of that customer's monthly subscription fees. The percentages live in the K:Partners Program Guide, which the application form links to through a shortened URL rather than publishing on klaviyo.com, so no rate can be confirmed from Klaviyo's own site.
Listed in: New SaaS affiliate programs
Requirements
K:Partners applications go through an agency form asking for a business website, LinkedIn URL, client counts and how many clients already use Klaviyo; the form says Klaviyo replies within a week. The agreement leaves acceptance to Klaviyo's sole discretion, notified by email.
- Acceptance into the K:Partners agency track, applied for with business details, a website and a LinkedIn URL
- Tax documents and a bank account submitted in the Partner Portal before any fee is paid
- Completion of any training or certification Klaviyo makes mandatory
Who this is best for
Good fit
- Ecommerce agencies and freelancers already running client accounts on Klaviyo, the audience K:Partners is written for
Poor fit
- Bloggers and review sites wanting a published rate and a cookie: neither exists on any Klaviyo page we could read
- Publishers who need fast cash: under the agreement, referral fees are paid within 45 days after the end of the next calendar quarter, and Klaviyo may hold balances below $200 until year end
Pros and limitations
Limitations
- The referral fee percentage for each K:Partners tier is in a Partner Program Guide that is not published on klaviyo.com
- Fees are paid quarterly in arrears, and Klaviyo may withhold payment until a balance passes $200
- Each lead must be new to that Klaviyo product line, unclaimed by another partner, and become a workable opportunity within 90 days
- Klaviyo can change fees at any time and has the final word on fee disputes
Sources and verification
Frequently asked questions
Does Klaviyo have an affiliate program?
Not a public one. No Klaviyo page we could read offers an affiliate sign-up; its partner pages describe K:Partners, a program for agencies, freelancers, systems integrators and technology partners. Accepted agency partners can refer leads with a unique referral link and earn referral fees, but only after Klaviyo approves them.
How much does Klaviyo pay partners for referrals?
The Agency Partner Program Agreement says referral fees are a percentage, set by the partner's tier, of a referred customer's monthly subscription fees, net of discounts, taxes and refunds. The percentages are in the K:Partners Program Guide, which is not published on klaviyo.com, so we cannot state a figure.
When are Klaviyo partner referral fees paid?
Within 45 days after the end of the next calendar quarter, in US dollars to a bank account. Klaviyo may hold fees until a balance exceeds $200 and pays any remaining balance at the end of the calendar year.
Can an influencer or blogger apply to K:Partners?
The agency application form lists "Affiliate / Influencer" and "Blogger" among its practice types, so the form accepts them, but approval is at Klaviyo's discretion and the rest of the form asks about clients, services and Klaviyo accounts under management.
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